We are all ‘storytelling animals’. Narrative is how we make sense, give meaning, make history, share knowledge and experience. Stories just happen.

But you can also take action.With stories you can align objectives and motives, mobilise, engage and change people. This is called narrative intervention.

What exactly changes, why, where and how, you can make tangible with narrative evaluation.

Using local stories to engage communities, influences health behaviour and works like narrative based medicine.

Stories are like infectious disease. They are contagious, infectious, go viral and cause epidemics. You can use these narrative dynamics to influence behaviour.
This means you have to listen on a different level, do not judge and understand the world through looking for stories.

While we tell eachother stories, the narrator and the audience change. That makes you understand, engage and cocreate a new story. That story spreads through social networks, like an interactive intervention. This is how it goes:

• catching stories from stakeholders in social networks
• determine patterns in themes, language and time
• cocreate a story of change with objectives, vision and lived stories
• spread that story
• impact monitoring and evaluating results
• this whole process constitutes change

Stories shape change

Small stories cause major organizational and social change. They emerge in dialogue, about change, for change and are little change little instruments.

Narrative intervention helps you understand what moves an organization, how knowledge is shared and how we learn. We connect experiences with systems, add passion to objectives.

It’s a powerful method I developed over 15 years to help my clients to change successfully.

Narrative
monitoring
evaluating
dialogue